BIRYANI BLUES BUSINESS MODEL: The Main Attraction for Foodies


Who among us doesn’t wish to have a good bite once a week or once a month at least? In the year 2021, it is expected that the food industry will reach 5 lakh crore, and moreover, the growth rate in the organized sector will be 16% because ordering food from restaurants is increasing day by day.

The Start-up Biryani Blues was founded by Raymond Andrews. This is a Gurugram based start-up with its headquarters in Sohna Road, Chakkarpur, Haryana, 122002, India.  The Thea Kitchen owns and operates a chain of restaurants that majorly focuses on Biriyanis and Nizami dishes.

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biryani blues business model

Biryani Blues Business Model focuses on providing quality cuisine to its customers. This is a Gurugram based start-up with its headquarters in Sohna Road, Chakkarpur, Haryana, 122002, India.

Biryani Blues is a venture of Thea Kitchen Pvt. Ltd which was started by some professionals from the financial service industry. This food venture was found in the year 2011 and currently employs about 50 to 200 people.

They did not just have a passion for food but they were a well expert in Hyderabadi cuisine. The Thea Kitchen has its outlet in cities like Delhi NCR and also in 38 outlets in various different locations.

They have recently opened their outlets in cities like Chandigarh and Jaipur. The management is also planning to open its new outlet in Bangalore and Mumbai. The food joint offers both the dining experience and doorstep delivery.


The main competitors of the company are.

  1. Biryani by Kilo,
  2. Hyderabadi Biryanis,
  3. Paradise,
  4. Tomatosnonions,
  5. Charcol Eats,
  6. Hydrabadi House,
  7. Ammi’s Biryani


biryani blues business model

The estimated Annual Revenue earned by the Biryani Blues is around $6.1 Million which in fact shows that it’s a well-earning enterprise. The total funding that Biryani Blues were able to raise is $386 thousand in Equity rounds in the year 2016.

Visit: Biryani Blues