5 Game-Changing Books Related to Branding and Marketing

Branding and Marketing plays a crucial role in every business.

Have you ever wondered what sets products or companies apart from each other or how do they establish themselves in the marketplace? What is it that makes them recognisable to their customers all over the world?

The answer to these questions is “Branding and Marketing 

What is Branding?

It refers to the process in which a company creates a unique name, symbol, or design which in turn sets it apart from everyone else. Branding is the identity of a company through which a customer identifies and distinguishes their products and services from their competitors. Branding is crucial to the business because it is the thing which is going to penetrate its consumer’s mind. 

What is Marketing?

Marketing on the other hand is the backbone of a company, without it you cannot sustain in the marketplace for a long term. Marketing refers to the act of promoting one’s products and services through mediums like social media, blogs, websites, advertisement and more.

Here are top 5 books related to Branding and marketing that can prove to be crucial for the establishment of your own brand:

1.Building a StoryBrand

Author: Donald Miller

Subheading: Clarify your message so customers will listen

What you’ll learn from this book?

The book itself is written in the form of a story that will keep you going to the very end. This is the message it wants to convey: Your customer is the hero of your story and not your brand. 

Miller introduced an SB7 framework in the book that is based on building up a story. Stories have always been a way to communicate and connect to others. In this framework the main hero (customer) is struggling with a problem, then a guide comes along (company) to solve the hero’s problem and take an action, eradicating the problem, guide saves the hero from a failure and helps them achieve success.

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2. Designing Brand Identity

Author: Alina Wheeler

Subheading: An essential guide for the whole branding team

What you’ll learn from this book?

This book is designed to teach you the basics of branding and how you can build it up over time. It is a whole programme to guide you, step-by-step, the process of building up your company’s branding.

The book is loaded with more than 700 illustrations, case studies, graphs, guiding tips, lists, and diagrams. It is highly recommended for graphic and brand identity designers.

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3. Brand Identity Breakthrough

Author: Gregory V. Diehl

Subheading: How to craft your company’s unique story to make your products irresistible

What you’ll learn from this book?

This book teaches you to tell your own story, from the very beginning and how you can use it to attract and increase your customer base in the marketplace.

You’ll learn the art of assimilating your personality and values in your product descriptions and using storytelling to make them an irreplaceable choice to your customers.

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Also read : Biryani Blues Business Model: The Main Attraction For Foodies

4. Start With Why

Author: Simon Sinek

Subheading: How great leaders inspire everyone to take action

What you’ll learn from this book?

Have you ever thought why some brands do better than others? Or what makes them more profitable and credible than others? This book has answers to these questions.

This book helps you in finding your WHY, why are you doing what you are doing,what is your mission and what you are willing to do to make it happen. All the big brands follow the same structure of thinking, acting, and communicating. Sinek calls this idea ‘The Golden Circle’ and the motivating force behind your WHY.

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5. Hello, My Name Is Awesome

Author: Alexandra Watkins

Subheading: How to create brand names that stick

What you’ll learn from this book?

This book is mainly focused on creating a catchy name for your brand so that it will stick out from others which in turn help your customers to retain it in their memory.

In this book, the author explains how many brands fail at the very beginning because they didn’t name their brand accurately. Believe it or not! Your brand name plays a crucial role in deciding the fate of your branding in the marketplace. 

The book is a guide embedded with useful information, examples and stories on how to name your brand accurately. 

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So these are few books related to Branding and Marketing that will make your business from 0 to worth Billions.